Short essays from the seat.
The questions founders ask me on intro calls, answered properly. No gated PDFs, no newsletter wall.
How to calculate burn rate and runway, and why yours is probably wrong
Gross burn, net burn and the three mistakes that make a runway number look better than it is. Includes what to do when the number comes back shorter than you expected.
Bookkeeper, fractional CFO or a full-time hire? A straight answer
Four roles get confused with each other constantly, and founders overpay for the wrong one. What each actually does, what it costs, and the signals that tell you which one you need right now.
What a monthly budget vs. actuals review should actually look like
Most founders treat budget vs. actuals as an accounting chore. It's the cheapest early warning system you'll ever build. Here's the meeting, the variance threshold and the questions that make it work.
Written for founders, not for other finance people.
Every one of these started as a question on an intro call. If a founder asked it once, twenty others are asking it too and getting a search result written by someone who has never closed a month in their life.
If there's something you want answered here, email me and I'll write it.